Fear And Losing Control To Field Sales And Marketing
Rhonda Basler, of Mail Print, one of our featured DAM Vendors, have posted a blog entry about fears many larger organisations have about ceding control over sales and marketing to colleagues in the...
View ArticleSimple Template Artwork Generation System Required
One of our readers has contacted us with a requirement which some vendors might be able to help with. Below is the outline: The client is an agency who are working for a charity that needs to be able...
View ArticleTeradata Acquires Aprimo – The End Of MRM?
Enterprise data warehousing vendor, Teradata is to acquire the MRM (Marketing Resource Management) vendor, Aprimo for $525m in a privately arranged sale. The move is thought to be in response to IBM’s...
View ArticleOptimising Marketing Supply Chains By Removing Obsolete Collateral
One of our featured DAM vendors, MailPrint have written an article about optimising marketing supply chains and getting more from marketing budgets by removing obsolete collateral that remains in...
View ArticleIn-Sourcing Or Out-Sourcing DAM Hosting: Which Is Best For Marketing Managers?
One of our featured DAM vendors, Daydream, have released a whitepaper, ‘Digital Asset Management Hosting For Marketing Managers’ that examines whether a DAM system should be hosted internally on the...
View ArticleCoping With Media Management Overload
In this article Jeremy Sohn explains the key challenges facing marketers in today’s media rich world and explores some solutions to media management overload. “With increased demand for high-quality...
View ArticleDAM Strategies For Audience Growth
In this article, SEO expert Terry Van Horne discusses how digital asset management strategies can develop target audiences across multiple media channels and the role of the Digital Asset Manager in...
View ArticleSpeed Up Social Marketing With DAM
An interesting article co-written by Nicolas Jimenez at Adotas and Widen‘s Jake Athey, that examines how digital asset management can be used by marketers to significantly reduce the time taken to...
View ArticleWPP Buys Into “Marketing Technologists”, Acceleration – Will Marketing...
Major advertising group, WPP announced yesterday that they had taken a majority stake in Acceleration, a ‘marketing technology services and solutions company’: “With the continued transformation of...
View ArticleCXM – Just One Facet Of Your Digital Asset Management Strategy
Late last year, there was an article written by Elliot Sedegah on business2community.com with the title: Make Digital Assets a Part of Your Marketing Growth Story in Three Steps. I usually find items...
View ArticleSelecting The Right DAM System For Marketers
Anna Cotton Head of Marketing for DAM vendor, Brandworkz has contributed a feature article for DAM News: DAM Simple: How To Select The Right Digital Asset Management System If You Are A Marketer. The...
View ArticleEnhancing Marketing Creativity By Analysing Asset Usage Data
Libby Maurer, product manager at Widen has contributed a feature article to DAM News: DAM Analytics: A Smarter Approach to Creative Marketing. The item considers the benefits of using insights gleaned...
View ArticleFear And Losing Control To Field Sales And Marketing
Rhonda Basler, of Mail Print, one of our featured DAM Vendors, have posted a blog entry about fears many larger organisations have about ceding control over sales and marketing to colleagues in the...
View ArticleSimple Template Artwork Generation System Required
One of our readers has contacted us with a requirement which some vendors might be able to help with. Below is the outline: The client is an agency who are working for a charity that needs to be able...
View ArticleOptimising Marketing Supply Chains By Removing Obsolete Collateral
One of our featured DAM vendors, MailPrint have written an article about optimising marketing supply chains and getting more from marketing budgets by removing obsolete collateral that remains in...
View ArticleIn-Sourcing Or Out-Sourcing DAM Hosting: Which Is Best For Marketing Managers?
DAM consultants, Daydream, have released a whitepaper, ‘Digital Asset Management Hosting For Marketing Managers’ that examines whether a DAM system should be hosted internally on the business’ own...
View ArticleCoping With Media Management Overload
In this article Jeremy Sohn explains the key challenges facing marketers in today’s media rich world and explores some solutions to media management overload. “With increased demand for high-quality...
View ArticleDAM Strategies For Audience Growth
In this article, SEO expert Terry Van Horne discusses how digital asset management strategies can develop target audiences across multiple media channels and the role of the Digital Asset Manager in...
View ArticleSpeed Up Social Marketing With DAM
An interesting article co-written by Nicolas Jimenez at Adotas and Widen‘s Jake Athey, that examines how digital asset management can be used by marketers to significantly reduce the time taken to...
View ArticleCXM – Just One Facet Of Your Digital Asset Management Strategy
Late last year, there was an article written by Elliot Sedegah on business2community.com with the title: Make Digital Assets a Part of Your Marketing Growth Story in Three Steps. I usually find items...
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